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Founded in 1992 as exclusive Polaroid distributor for Bulgaria, Vip Trading started to grow rapidly on local market. Shortly after, new major brands and products are added to the portfolio - PENTAX in 1998, HITACHI DMG in 2002, Motorola in 2005, Leica in 2008, PlayStation in 2009, Activision in 2017, Bandai Namco in 2021.

eastern europe map
The entertainment industry in the Balkans countries

VIP Trading

We’re a passionate team working to lead the entertainment industry in the Balkans countries.

We focus our energy into growing gaming and technology brands within consumer and B2B markets in Romania, Bulgaria, Serbia, Albania, Montenegro, North Macedonia and Moldova.

VIP Trading today

During the years, as soon as a product or brand grow - we created sister company.

VIP Digivision – to handle all our photo brands and product

VIP Interactive Solutions – Projectors, Interactive Boards and Displays, Screens

VIP Mobile phones and related products

VIP Trading is focused on the products and brands that have the higest potential for further development and grow - Playstation and gaming

So now our group represent in total more than 20 international companies – respected producers of game consoles, games, ip telephones and equipment, photographic products, mobile phones and tablets, projectors and interactive displays, Walky Talky, as well as sunglasses and fashion products.

We are listed with all key retailers, e-tailers and mobile operators.

We are always looking for new innovative products and technology.

After more than 30 years in business we sell in fact first our own name as guarantee for the products we bring to our customers


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Those are the most important brands our group represent today.