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Established in 1992 as the exclusive distributor of Polaroid in Bulgaria, Vip Trading swiftly expanded its presence within the local market. Over the years, our commitment to excellence has driven us to diversify our portfolio, incorporating renowned brands and cutting-edge products. In 1998, we welcomed PENTAX, followed by HITACHI DMG in 2002, Motorola in 2005, Leica in 2008, PlayStation in 2009, Activision in 2017, and Bandai Namco in 2021.

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Leading the charge in the Balkan entertainment industy

VIP Trading

We’re a passionate team working to lead the entertainment industry across the Balkan countries.

Our goal is to expand gaming and technology brands in both consumer and B2B markets across Romania, Bulgaria, Serbia, Albania, Montenegro, North Macedonia, and Moldova.

VIP Trading today

Over the years, we've established sister companies to cater to the growing needs of various product categories.

VIP Digivision – Specializing in all our photo brands and products.

VIP Interactive Solutions – Offering projectors, interactive boards, displays, and screens.

VIP Mobile - Providing mobile phones and related accessories.

At VIP Trading, our primary focus lies in nurturing products and brands with the highest potential for growth, such as PlayStation and gaming.

As a result, our group now represents over 20 international companies, renowned for their game consoles, games, IP telephones and equipment, photographic products, mobile phones and tablets, projectors and interactive displays, Walky Talky, as well as sunglasses and fashion products.

We have established strong partnerships with key retailers, e-tailers, and mobile operators, ensuring widespread availability of our products.

Continuously seeking innovation, we're always on the lookout for new and cutting-edge products and technologies.

With over 30 years of experience, we pride ourselves on selling not just products, but also our reputation. Our name serves as a guarantee of quality and reliability for the products we deliver to our customers.


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Those are the most important brands our group represent today.